Introduction to SMS Marketing for E-Commerce
No matter where or what you sell, text messaging will help you grow your e-commerce business and your bottom line. Our e-commerce customers have seen:
- A 1,668% ROI from SMS marketing
- A 38% click-through-rate (CTR) on their text messages
- A 15% coupon redemption rate
Chances are you already know this, and that’s why you are reading this guide. You want to know everything there is to know about e-commerce text marketing. Rest assured, you’ve come to the right place. We’ll cover all the basics of text marketing, including its benefits, specific use cases, as well as how to grow your subscriber list.
- E-Commerce SMS Marketing Examples
- How to Get Started With SMS Marketing
- The Importance of Compliance
- Try It for Free
The Benefits of Text Marketing for E-Commerce Businesses
66%
66% prefer SMS to phone or email. Differentiate your brand by offering the communication channel your customers want you to.
98%
It’s no surprise that with open rates (98% on average) and CTRs (36% on average), text marketing can help you sell more.
55%
55% of consumers are willing to pay a bit more if it means a better, more personalized customer experience. SMS allows you to offer just that.
E-Commerce SMS Marketing Examples
Let’s dive straight into specific examples of how e-commerce marketers use SMS daily to reduce abandon cart rates, drive sales, and improve CX.
- Broadcast to an Audience:-Easily send a text message to your entire text subscriber list.
- Drive Sales:-Are your Facebook ads and emails not driving interest in promotions or events? Send this information directly to your customers’ phones, where it will be read 98% of the time. With SMS marketing, you can create a unique SMS keyword that your subscribers can text in to receive a discount code. When your subscribers text this keyword, they’ll immediately receive an exclusive discount code that they can apply to their next purchase.
- Send Notifications Related to a Specific Event:-SMS notifications are text messages that are sent when an event occurs.
Communicate Key Order Details
Since customers typically read text messages within 3 minutes of their sending, SMS can help you instantly communicate key order details. For example, you can send your customers text messages to confirm that their orders have shipped. Not only will this lead to happier customers, but it will also cut down on unnecessary and time-draining support interactions.Rescue Abandoned Sales
A whopping 74% of customers abandon their carts. Recouping these sales is a top priority for the majority of e-commerce marketers. Instead of relying solely on automated emails, send them a text message reminder.Drive Post-Purchase Reviews
70% of customers consult reviews or ratings before they decide to purchase. The problem is that generating these reviews is difficult. SMS marketing allows you to follow up with your customers after they make a purchase. Text them a poll, asking if they’re satisfied with their items, then if they are satisfied, ask them for a review.E-Commerce SMS Marketing Examples
- The Internet’s Most-Loved Baby Carrier Uses Texts to Increase Sales
- Why This Clothing Boutique Announces New Products By Text Message
- How Rimpy Sahota Dominates The E-Commerce Space With Text Alerts
Provide Instant Customer Support
More and more people are choosing texts over phone conversations, so consider implementing an SMS customer support experience. Text messages have a reputation for being more instant and personal than emails or webchat, so make sure you’re prepared to respond promptly.Don’t Forget About Compliance
Given the revenue-generating possibilities of SMS, it’s easy to get caught up and forget about compliance. You must ensure that you’ve received permission from your customers. To learn more, you can read our full comprehensive guide on SMS compliance and text message regulations. We’ve also built automatic confirmation messages into all campaigns to ensure you send new subscribers all the necessary disclaimers.